Eyeing Success : Redefining Bespoke Eyewear Podcast

Emcee Singapore: Charmaine interviewed Silas Hwang, the visionary behind O+, Singapore’s pioneering eyewear brand offering premium, timeless frames with a fun twist. Amid the rise of imported discount eyewear stores, O+ found a niche in the mid-priced market through strategic branding.

Charmaine delved into their business journey since 2016, highlighting their tough resilience, e.g. closing a store at Ang Mo Kio Hub. Silas discussed the financial strategies of running their new bespoke eyewear brand with a portfolio of over 500 models.

Silas shared that O+ offers tailor-made eyewear to perfectly fit their face shapes, driven by customer feedback and their significant control over manufacturing in China.

For more information, please check out the video podcast:

Eyeing Success | #OpenForBusiness Ep 3