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Emcee Singapore: Charmaine hosted an Ayden podcast titled “Unlocking the Potential of Platforms”, together with experts from businesses in the Asia-Pacific (APAC) region on platforms create opportunities for small and medium-sized businesses to offer new services and access frictionless payment solutions. In this episode, Charmaine kicked off the discussion on changes driven by platform businessses dominating ecommerce landscape. The early platforms started off as simple marketplaces, but the sector has evolved, and platforms are unlocking consumer demand in surprising ways. While some are creating new modes of working altogether, like those being built for gig economies, others are transforming traditional industries such as insurance, legal, and business as a service. Charmaine also discussed how customers innovate in some was more than businesses with the usage. When it comes to embedded payments, Romy Sandison, Adyen’s Product Marketing Lead, for embedded payments and finance said, “So before platforms, it was quite difficult for small businesses, entrepreneurs, or individual sellers to really gain access to the latest and greatest payments technology. This was often reserved for your big enterprise businesses, think of Nike or H&M, that usually have high processing volumes, have, you know, these big payment teams, and just generally have a lot of resources to invest in that type of payments experience. So now that platforms exist, they’ve essentially democratized access to great payments technology, and have allowed these groups of users or individual sellers, entrepreneurs, and small businesses, to be able to provide the same type of great payments experience for themselves.” Adam Byrnes, Vice President of Product and Growth added, “Amazon built a trillion dollar business providing a one-stop shop for consumers to purchase a massive range of goods, executing the selection, purchase, and delivery experience end to end. And it’s our view that a similar company should exist in the services space, for if it can be done for goods, why not services? So we help our customers by providing our clients with a huge range of global talent across an enormous range of skill sets all in one place, and providing an increasingly end to end hiring experience including things like collaboration tools, and so on, and so forth.” Josh Bell, Principal at quick service and casual dining chain, Guzman y Gomez in Singapore, says that when it comes to customers of quick service restaurants or QSRs, the payments process is crucial. These customers, he points out, want a painless and seamless experience. Emcee Singapore Charmaine said. “So while it’s not easy to get a platform up and running, the more users you attract, the better a platform performs. Naturally, to get the most possible users, platform businesses need to be able to attract people from all over the world.” For Adam Byrnes, platform businesses should seek to be international from day one. Platform businesses are all about scale, the earlier you start trying to reach that critical mass, the better. And if you sort of cut yourself off to only one segment unnecessarily, then you’re really just hindering your efforts to reach scale. Adam said. “You need to deeply understand your customers in the other markets, identify their barriers to commerce, you know, is it currency? Is it language? Is it local payment methods? What are the things that are stopping them from transacting and systematically eliminating those barriers. I would say that generally since payments are ubiquitous in ecommerce, payments tend to be a major barrier that requires early attention for a platform or marketplace business.” To emcee Singapore Charmaine’s point that customer expectations can change in unexpected ways, Adam said, “The biggest influence on consumer expectations, in my opinion, has really been the rise of mobile phones as the dominant method of accessing the internet and all the changes that’s kind of brought along with it.” Ayden’s Romy said, “So we want to be able to pay online, we want to be able to pay in stores, maybe we also want to be able to pay on our mobile, or even on a link via a chatbot. There’s growing demand from consumers to have these incredible payment experiences.” On the huge potential of embedded finance in solving financial pain point for users, Sophie said, “The future is already here. I mean, I guess you have seen Amazon, Google, or Amazon Fresh, the supermarket where you enter and you get everything you want and you don’t queue and you get out and you have paid.” Charmaine concluded the podcast stating, “The growth journey of every platform business may be different, but together they are revolutionizing the world of ecommerce in Asia Pacific and beyond. Whether they are a marketplace that connects buyers and sellers or an on demand platform that links gig economy workers with customers, for platforms to be successful, they need to quickly gain a critical mass of buyers and sellers, constantly upgrade their services to respond to users’ changing demands, and offer seamless payments experiences.” Listen to the latest episode of our podcast, Behind the Figures, today: https://adyen.com/landing/online/apac/behind-the-figures-podcast-2023-01/Episode-7

Emcee Singapore : Charmaine hosted an Ayden podcast titled “Driving payment-fueled growth”, together with experts from businesses in the Asia-Pacific (APAC) region on how leading brands are starting to recognise payments as a strategic revenue enabler. In this episode, Charmaine kicked off the discussion on how our experts look at payment solutions and explain how APAC brands are leveraging payments as a strategic growth enabler to boost revenue, inform business decisions, and grow loyalty. Charmaine also discussed why having an innovative payments provider makes scaling a business easier and how to pick the right partner for your ambitions. When it comes to payments, Amber Bienfait, Adyen’s Global Commercial Lead for Digital said, “If a customer is trying to make a payment and a payment doesn’t go through for whatever reason, they’re likely to abandon their purchase. Customers do not tolerate any friction in the process.” Josh Bell, Principal at quick service and casual dining chain, Guzman y Gomez in Singapore, says that when it comes to customers of quick service restaurants or QSRs, the payments process is crucial. These customers, he points out, want a painless and seamless experience. For Scott Meneilly, the former CEO of franchises, Sushi Sushi and Retail Zoo, the right payment solution provides value in numerous ways. Tracy-Maree McGrath, Manager of Product Management and Global Payment Strategy at Oracle Hospitality thinks that it’s important to offer as many payment types as possible, that’ll help you bring in more sales. If you’ve got a guest that can only accept a UnionPay card, they’re not going to come to your hotel if you don’t accept UnionPay. So it’s important to have as many as you can. Certainly, we see this shift to digital payment methods as well. Also key to boosting revenue is the ability to offer dynamic currency conversion for customers paying with foreign cards, as is the solution that allows for integrated payments. “So having the payment already embedded in your customer journey, then you can think about – can they really afford it? Do they need insurance for what they purchased? So that’s embedded insurance. If they can’t afford it, can a partner with other lending, or if you have a very healthy balance sheet, that you can lend on it as well?” says May Lam, Asia Pacific Payments Leader for EY. Charmaine concluded the podcast stating, “As we’ve heard the right payment solution provides a seamless experience for customers, generates valuable data insights for brands, and opens up new opportunities for companies to grow. It adds to the bottom line and also boosts customer loyalty. Also important is choosing a provider with strong global coverage.” Listen to the latest episode of our podcast, Behind the Figures, today: Behind the Figures Podcast S2 Episode 5 – Adyen

Emcee Singapore: Charmaine hosted premier guests from Singapore, Malaysia, Indonesia, and Thailand at the Hospitality Lounge before the Liverpool F.C. vs. Bayern Munich F.C. match. Liverpool F.C. returned to Singapore after winning last year’s trophy against Crystal Palace F.C. Charmaine and football legend John Barnes entertained guests with trivia, creating a memorable experience. Barnes, one of England’s greatest players, won two League titles and two FA Cups with Liverpool, and earned 79 caps for England. For more information, please visit : Fans make Liverpool feel at home even as Bayern Munich spoil their Kallang party | The Straits Times

Emcee Singapore: Charmaine hosted premier guests from Singapore, Malaysia, and Indonesia at the Hospitality Lounge before the Liverpool F.C. vs. Leicester City F.C. match. Liverpool F.C. returned to Singapore after winning last year’s Standard Chartered Singapore Trophy against Crystal Palace F.C. to delight over 50,000 fans. Charmaine Yee energized the event with trivia and engaged guests alongside record-breaking striker John Aldridge, creating a lively atmosphere. Liverpool dominated the match with a 4-0 victory over Leicester City at the National Stadium. For more information, please visit : Liverpool put up a show to win 4-0 at National Stadium | The Straits Times

Emcee Singapore: Charmaine hosted the first official press conference of the Tour de France Prudential Singapore Criterium. The Tour de France Singapore Criterium is returning after a successful inaugural edition last year, with the 2023 race to be held from Oct 28 to 29. The race will see some of the world’s best cyclists including Tadej Pogacar, the leader in the Union Cycliste Internationale (UCI) rankings and two-time Tour de France champion. This second edition promises to stir up the passion of fans in Singapore even more, in celebration of sport, cycling and the champions of the biggest race in the world. The upcoming edition will see a shorter 3km route that loops around Suntec City’s Fountain of Wealth and includes the War Memorial Park, Esplanade and Merlion. The 32 riders will complete multiple laps with the first across the line after 90 minutes declared the winner. A weekend festival with international music acts will also be held. STB’s executive director for sports and wellness Ong Ling Lee said: “This prestigious event strengthens the buzz of our vibrant city and differentiates us as a destination for world-class events.” The organisers said that no fees will be charged for this edition. Prudential has initiatives planned for this year i.e. PRURide Seeker’s Criterium and PRURide Seeker’s Society. These activities prioritize enthusiasts’ active lifestyle and recognize the significance of incorporating it into our daily routine. They invite enthusiasts to enjoy cycling with local cycling events for people of all fitness levels. The Tour de France is one of sport’s fastest-growing entities. With a Netflix series now out and a truly engaging 2023 edition, this year’s race had broken new viewership records. For more information, please check out: Slovenian star Tadej Pogacar will race in Tour de France Singapore Criterium in October | The Straits Times Singapore to host first Tour de France criterium event in Southeast Asia (channelnewsasia.com)

Emcee Singapore: Charmaine hosted an Ayden podcast titled “Making Unified Commerce a reality”, together with experts from businesses in the Asia-Pacific (APAC) region on how brands must go beyond omnichannel solutions to meet rising consumer demand. In this episode, Charmaine kicked off the discussion on the concept of unified commerce – what it’s all about, the benefits to both businesses and consumers, and the challenges of implementing it effectively. Emcee Singapore Charmaine introduced Unified Commerce expert Jan-Pieter Lips, who kicked things off by explaining what sets unified commerce apart from the more commonly known omnichannel experience. Jan-Pieter Lips said, “The key challenges for businesses really start with technology, because a lot of the issues of getting to unified commerce are systems that don’t talk to each other. And the reason for that is that they were created at different points in time. So often, we started with stores and then we had our ecommerce channels, so different technology, different teams, and siloed data. So connecting those systems is really important.” He added, “Now, if you can’t completely replace, rip out all your systems, and replace them with a unified set of systems, then there’s different ways of going about that. One is to create middleware to connect to different systems and unify the data. That’s quite a practical approach. Some companies create middleware to connect their legacy systems and unify the data in that way.” Lawrence Palletier, Sales and Marketing Director at hospitality IT platform, Redcat said, ”Understanding the workings of your internal processes and correctly identifying who your customers are also help.” Dione Song, CEO of Love, Bonito, the Singapore-based fashion house, shared that her company’s decision to adopt unified commerce was to increase their understanding of the customer. That’s why they introduced a loyalty program to give incentive for customers to create an account at the point of sale in store or at point of sale. Dione added, “This allows us to increase a touchpoint : what we’re also seeing is that consumers who have tried us across multiple different channels online and offline are typically of higher value, because now they’re more immersed in the brand. They understand what we’re offering, there’s a lot more stickiness and loyalty to the brand.” On cost of unified commerce, Josh Bell, Principal of Guzman y Gomez, a Mexican casual dining and fast food restaurant chain shared his view, “While embracing unified commerce can be an expensive proposition, it will pay for itself over the long term, by allowing businesses to do what they do best, which is offering a high quality product or service to their customers to keep them coming back.“ Charmaine concluded the podcast stating, “Demand seems to be the operative word here, as empowered consumers vote with their wallets. And businesses find themselves having to step up and offer the kinds of options, flexibility, and efficiency customers have now come to desire. Fortunately, we can always count on technology to come through.” Listen to the latest episode of our podcast, Behind the Figures, today: https://adyen.com/landing/online/apac/behind-the-figures-podcast-2023-01/Episode-6

Emcee Singapore: Charmaine hosted an Ayden podcast titled “Managing Payment Frauds”, together with experts from businesses in the Asia-Pacific (APAC) region on how merchants can keep up to date with changing fraud trends and solutions needed to keep customers safe. In this episode, Charmaine kicked off the discussion on the challenge faced by organisations in balancing their security measures with a positive client experience. Charmaine delved into one of the most pressing issues facing APAC businesses, fraud. Fraud hurts the bottom line, with 44% of businesses saying that fraudulent transactions and chargebacks are a significant cost. It can also break customer trust, damage brand reputation, and halt growth. Brands need to make it as seamless as possible for customers to shop with them. Aurélie Saada, APAC Risk Lead at Microsoft, explained that it is not an easy task. A major fraud is the contact cover, where basically they manage to have access to your ID and to your password. And they will go on your account, and they will just buy things on your behalf and using the credit card that you will have saved under your profile. Aurélie shared that they see fraud related to crypto mining on some of their products. And they also experience a simple range of attacks like HSN, or like network broadcast and illicit content. For Cat Parker, Global Director of Commercial at T2 Tea, the answer is to work with partners who offer the best protection and support. She added, “Whether it’s an ERP system, our POS systems, middleware that we have sitting in between, but also ecomm platforms, and customer experiences, sort of that web architecture space, we tend to partner with best in class technologies for that reason, but you’ve still got points where you have to integrate with everything.” Moving on to support, Charmaine introduced Adyen’s Martyna Lazar, Head of Risk and Compliance for APAC, to explain how Adyen helps clients adapt to the changing fraud landscape. Martyna elaborated, “Fraudsters would usually use the card testing to determine the validity of the card numbers. So first, they would purchase the card details or the packages of many, many cards on the dark web, or they would just steal the card details via saved account takeover attacks or via phishing or spyware software. And then with those numbers in hand, they will attempt small purchases on completely unsuspecting merchants of low value transactions, just to see if the card was approved. And then you know, those small transactions were approved. And by small transactions, I’m thinking ride hailing transactions of couple of dollars, food delivery transactions of couple of dollars. The fraudster see that, hey, those cards are actually working, they move on to the businesses with much higher ATV, so much higher average transaction value, right, your luxury retailers, for example.” MRC CEO, Julie Ferguson, shared some of the major concerns of the organization’s members. She said, “There is so much more regulatory scrutiny in our industry. In the last five years, a lot of it has to do with the fact that the volume increased over the last couple of years because of the pandemic. But there has been a big increase not just on the bank side, but on the merchant side for how transactions happen.” Charmaine concluded the podcast stating, “Fraud is here to stay and it’s only going to get more sophisticated. While businesses will not be able to completely eliminate instances of fraud, by using data, staying informed, and working with reliable partners, they can improve the security of their checkout and ensure that the customer experience does not suffer.” Listen to the latest episode of our podcast, Behind the Figures, today: https://lnkd.in/gWJgfxgP

Emcee Singapore: Charmaine hosted an Ayden podcast titled “Exceeding Customer Expectations”, together with experts from innovative businesses in the Asia-Pacific (APAC) region – Cat Parker , Josh Bell , Lawrence Pelletier , and Lionel Tan – on how businesses can keep up with this demand while building seamless experiences for our consumers. Charmaine kicked off the discussion by stating that there are two main drivers of these trends. One, digitalization has changed just about every facet of our lives, with the impact perhaps most strongly felt in consumer-facing businesses. Second, the COVID-19 pandemic created a fundamental shift in how people work, live, and shop. Lionel Tan, Adyen’s Product Lead for APAC explained, “Now there’s a new interaction that is becoming more and more popular for many small businesses. And we see that there’s going to be also a decrease in cash as a shift towards more contactless payments, QR code based payments, and also increase in cross-channel shopper experiences. So you can order in app, pick up in store, or you can get it delivered to your home, and then you can return it at a kiosk or in store as well.” Moving on to technology, Lawrence Pelletier, Sales and Marketing Director at hospitality IT platform, Redcat added, “Some technology, whether it’s QR code ordering, whether it’s kiosks, whether it’s online ordering, those sorts of technologies are actually enabling people to open because they can operate with fewer staff.” While this may seem counterintuitive, Josh Bell, Principal at Guzman Gomez announced that his company has plans for in-person experience unique to every customer who walks through its doors. Lionel shared some creative ideas for meeting changing customer needs. He cited an illustration, “One retail example that I think that did it really, really well is OnRunning in their flagship store in Tokyo. So not only can the retail assistant help you get your right shoe, you can even try out the shoe, and test it on a treadmill to see whether or not it suits your running speed, your gait, and even your stride, and it doesn’t end there. So once they pick up your shoe, you pick out the right size, the staff can then continue to check you out there and then, right.” Cat Parker, Global Director Commercial at retailer T2 Tea cited an example of Grab, “Singapore is a great example of this – Grab, whether it’s Grab Wallet, Grab Pay, you know, you’ve got a country with 5.6 million people. And three and a half million of those people are signed up to Grab.” Charmaine concluded the podcast stating, “whether the customer is young or old, shopping in store or online, in Singapore or Australia, what unites them is the expectation of receiving excellent service, a customized experience, and making effortless payments.” Tune in to S2 of our podcast, Behind the Figures, right now: https://lnkd.in/gzerD_xp

Emcee Singapore: In Ayden Behind The Figurespodcast, Charmaine interviewed leaders of leading Asia Pacific brands, discussing topics such as expanding globally, optimizing customer experience through payments, and exploring the concept of unified commerce. Expanding globally requires a combination of factors. It involves having a clear business strategy, understanding the target market, conducting market research, adapting to local cultures and regulations, building strong partnerships, and leveraging technology and innovation. Through emcee Singapore Charmaine’s discussions with industry leaders on the podcast, listeners can gain insights and learn from their experiences to expand their businesses globally. Payments play a crucial role in optimizing the customer experience. By offering convenient, secure, and seamless payment options, businesses can enhance customer satisfaction and drive sales. The podcast explores how businesses can leverage the latest payment technologies, such as mobile wallets, contactless payments, and digital platforms, to create a frictionless payment experience for their customers. Unified commerce refers to the integration of all sales channels and touchpoints into a single, cohesive system. It aims to provide customers with a seamless and consistent shopping experience across various channels, such as online, offline, mobile, and social media. The podcast delves into the concept of unified commerce, discussing its benefits, challenges, and how businesses can leverage technology and innovation to achieve it. Emcee Singapore Charmaine invites listeners to join her in the second season of Ayden Behind the Figures podcast, where she chats with leaders from Asia Pacific brands to explore the latest trends shaping different sectors and provide valuable insights for realizing business ambitions faster.

Emcee Singapore: In the podcast episode “Making A Sustainable Impact” on Behind The Figures, hosted by Charmaine, she interviewed experts from innovative businesses in the Asia-Pacific (APAC) region. They discussed how consumers in APAC are choosing to shop with brands that align with their social and environmental values. The speakers were Belinda Judd, Director of Group Financial Control, Koala, Claudia de Pieri Carrazza, Impact Manager, Ayden, Scott Meneilly, former CEO, Sushi Sushi and Retail Zoo and Shalini Samuel, Director of Certification and Standards Learning, B Lab. The participants agreed that Consumers in APAC are choosing to shop with brands that align with their values, as they grow more conscious of the social and environmental impact of their lifestyle choices. The data supports this – 60% of consumers in the region will not buy from businesses with known ethical issues in their supply chain. Besides, 57% of APAC consumers prefer to buy from retailers who support social and environmental causes. How can businesses leverage these changing consumer mindsets to create new growth opportunities? Charmaine opened the discussion stating that ESG, that is environment, social, and governance standards, needs to be firmly integrated into a merchant’s strategy to win and maintain the loyalty of customers and grow a business. Shalini added that by “linking ESG commitments to measurable standards and metrics, a company really builds credibility and trust among its stakeholders.” Charmaine highlighted that although “There are strong commercial benefits for brands who take a more sustainable approach to their operations, less than 30% of APAC brands visibly support specific social or environmental causes.” Belinda pointed out that “one thing that I do love about Koala is that sustainability and ESG have been part of Koala since day one. So we have built this into our business model, our partnerships with organizations such as WWF, and our commitment to people, planet, and our products, as part of how we do business.” To illustrate her point, Belinda said. “We’ve got a local design team that has ESG at the forefront of what they do. So we are working with organizations such as FSC to find sustainable timber for our products. We’ve just released a rug that’s made out of reclaimed plastic bottles. We are looking at alternative fabrics, we’ve released a cork sofa previously. We’re looking at different alternatives too, that are much more sustainable. We are working towards a goal of circularity with our products.” On Ayden’s philosophy of making an impact, Claudia said, “We look at how we can leverage our technology to help our customers with their own CSR strategies. We do this through our Impact product, which enables our customers to add in a donation or a contribution to a climate action project into their checkout process.” Scott commented, “People in the corporate world understand it’s not just about making money, it’s about doing the right thing. So your brands are conscious about: you want to create an ecosystem that is all driving forward based on the shared beliefs and the common good of improving the planet.” To find out more about the trends shaping the retail, restaurant, and hospitality sectors in APAC, check out our Retail Reports here. Tune in to S2 of Ayden podcast, Behind the Figures, today: Ayden podcast Ep 2

Emcee Singapore: In the Ayden podcast episode “Navigating International Growth” on Behind The Figures, hosted by Charmaine, she interviewed experts from innovative businesses in the Asia-Pacific (APAC) region. The guests included Adam Byrnes, Vice President of Product & Growth at Freelancer.com; Coen Tijhof, Senior Vice President of Product & Operations at Adyen; Dione Song, CEO of Love Bonito; and May Lam, Asia Pacific Payments Leader at EY. They discussed issues revolving around how businesses can expand into new markets while maintaining their unique value proposition. Charmaine opened the discussion with Dione to talk about Love, Bonito’s gradual expansion beyond its home market of Singapore. Dione acknowledged that venturing beyond their home market is a common aspiration for ambitious businesses, and it is becoming increasingly feasible. However, she also highlighted the challenges of navigating international waters and emphasized the importance of striking a balance during the process. She said,”So quite interestingly, we had our international website a couple of years ago, we started seeing a really good audience coming in from markets like Australia and the US, and then realized that, wow, right, I think there is a huge potential in these markets because there is a huge Asian diaspora market, Asian expats. And there aren’t that many brands that are really catering to them. And this gave us even more insights to expand into these markets even further.” One key topic addressed was the adaptation to the demands of new markets, particularly regarding payment methods. May Lam, as the Asia Pacific Payments Leader at EY, provided insights on this aspect. Businesses need to understand and provide local payment options to cater to the preferences and behaviors of customers in different markets. This adaptation is crucial for gaining customer trust, improving user experience, and driving sales. By accommodating local payment methods, businesses can overcome barriers and enhance their competitiveness in new markets. On partners who can support businesses, Charmaine asked Coen on how reliable partners can help businesses to avoid pitfalls. Coen gave you an example, “When I spent five years in the United States, I’m used to the Amazon effect, which is basically next-day delivery or even same-day delivery in a country the size of the US. That is very impressive of what they have built. That same promise in APAC, if you’re ordering from, let’s say, Singapore, but the product has to come from Hong Kong, is a very challenging promise to make. So finding partners that can help you deliver on the promise of “I want to deliver my package within three business days” that is a promise that you have to your clients, if you want that, but it requires finding the right partners because building an infrastructure yourself is quite a big feat. The other part on your technical side is making a really distinct choice whether you want to build everything in-house, or find the right strategic partners that can help you also in delivering that in the different markets is something that is of strategic importance.” Overall, Charmaine explored the challenges and opportunities of international growth for businesses in the APAC region with the speakers. The session delved into the importance of adapting to new markets by providing local payment methods while remaining faithful to the unique value proposition of each company. The insights shared by the guests aimed to provide guidance to businesses seeking successful expansion beyond their home markets. To find out more about the trends shaping the retail, restaurant, and hospitality sectors in APAC, check out Ayden Retail Reports here. Tune in to Season 2 of Ayden podcast, Behind the Figures, today: https://lnkd.in/gi9gCRbh

Emcee Singapore: Charmaine hosted the Inside The Spotlight podcast with Tyen Rasif, fitness YouTuber, to talk about her struggles with weight disorders during her younger days, using her muscular physique to overcome societal stereotypes and challenging herself to outdo AI trainer ChatGPT. During the podcast, Tyen opened up about her past struggles with weight disorders. She shared that during her teenage years, she battled depression, anxiety, and an eating disorder, which led her to weigh only 38 kg at that time. She eventually made significant lifestyle changes to improve her physical and mental well-being. Emcee Singapore Charmaine discussed the positive transformation in her life beginning with her fitness journey, which began in 2014. Tyen found solace in weightlifting and competing in physique competitions. She revealed that she has achieved feats in her training, including deadlifting up to 120 kg and squatting up to 80 kg. Tyen faced societal pressures to conform to unrealistic beauty standards, which took a toll on her mental and physical well-being. Standing at 165 cm, she competed in the Miss Universe Singapore 2018 pageant, boldly embracing her unique body type and pushing boundaries further. When emcee Singapore Charmaine asked if ChatGPT can replace a personal trainer, Tyen said there are limitations like it doesn’t have that person to work out with you and motivate you to keep you accountable. She felt the human connection, empathy, and personal growth cannot be replicated by technology alone. Tyen shared her story on her singing journey and performing live shows. Tyen said that she was influenced by her family’s passion for singing and started her singing journey at a young age. She mentioned that she enjoys performing live and connecting with her audience through music. Charmaine asked Tyen how she responds to performing in a bar setting where guests may be busy drinking or not fully engaged. Tyen acknowledged that it can be challenging. However, she emphasized the importance of staying focused and giving her best performance regardless of the audience’s behaviour. She believes that as a performer, it’s her responsibility to captivate the audience and create an enjoyable experience for them. By sharing Tyen’s struggles, triumphs, and insights on Inside The Spotlight, emcee Singapore Charmaine hopes to inspire and empower others who may be facing similar challenges. Together, we can build a community that embraces diversity, celebrates uniqueness and supports one another in our personal growth journeys. For full audio on Inside the Spotlight, pls tune in to: https://www.awedio.sg/podcast-ep/1003cc1d-9665-48d2-b035-afe80169fbb9/